Privacy Policy

Welcome! Western State Insurance Group is a leading insurance agency located in New Mexico and has been in business since 1979. We take our clients information and privacy extremely serious.

We wrote this privacy statement to help you understand what information we collect, how we use it, what choices you have and other important information. Although some of the concepts below are a bit technical, we tried our best to explain things in a straightforward and transparent way. If you have any questions or comments about this privacy statement or the ways in which Western State Insurance Group uses the information we collect, please do not hesitate to contact us using the information provided in the “ CONTACT US ” section at the bottom of this privacy statement.



This privacy statement applies to information collected through Western State Insurance Group and any other websites, mobile apps or other online products and services that display or link to this privacy statement (collectively, “ online environments ”).


This privacy statement does not apply to:

● Websites, mobile apps or other products and services that have their own privacy statement or policy;

● Websites, mobile apps or other products and services that do not display or link to this privacy statement;

● Information submitted to us on applications and forms available for download on our online environments; and

● Information collected offline.

If you have any questions as to whether this privacy statement applies to you, please do not hesitate to contact us using the information provided in the “ CONTACT US ” section at the bottom of this privacy statement.


We collect information in a few different ways: (i) information you submit or give us permission to obtain; (ii) technical information collected automatically; and (iii) information provided by our partners. Each of these ways is discussed below.


We collect information from you when you choose to provide it to us through our online environments. For example, if you:

● Request a quote or create an account to save quotes, you may provide us with your name, postal address, email address, telephone number, business name and information, existing or past insurance coverage, and other information relevant to your request;

● Manage or request changes to your policy, you may provide us with your name, policy number, email address, phone number, the change requested, and any additional information you provide;

● Request support or submit an inquiry, you may provide us with information such as your name, contact information, the subject of your inquiry, message content and any other information you choose to provide;

● Sign up to receive information about our products and services, you may provide us with information such as your name, contact information, the product or service you are interested in and any other information you choose to provide; or

● Respond to surveys, you may provide us with your survey responses, contact information and any other information required to complete the survey.

We also collect information from you when you give us permission to access it. For example, if you access our online environments through your desktop, tablet or mobile device browser, you may give us access to location data.


We may collect certain technical information about your visits to our online environments without you actively submitting such information. This information can make your use of our online environments easier and more meaningful by allowing us to provide better service, customize our online environments based on your preferences, compile statistics, provide you with more relevant advertisements, analyze trends and otherwise administer and improve our online environments. As discussed in the “ HOW WSI GROUP AND OUR PARTNERS USE COOKIES FOR ADVERTISING ” section below, such information may also be collected by our advertising vendors and other partners.

Some of the types of technical information collected automatically when visiting our online environments include:

● Log Data. When you use our online environments, our servers automatically record information (“ log data ”), including information that your browser or mobile device sends whenever you visit or use our online environments. This log data may include your Internet Protocol address, the address of the web pages you visited that had Western State Insurance Group features, browser type and settings, the date and time of your request, how you used our online environments and cookie data;

● Cookie Data. Depending on how you are accessing our online environments, we may use “ cookies ” (a small text file sent by your device each time you visit our websites, unique to your Western State Insurance Group account or your browser) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). For example, we may use cookies to remember your personal preferences, such as sections of our online environments that you visit frequently, your user ID or other settings so you don’t have to set them up every time you visit our online environments. Some of the cookies we use may be associated with your Western State Insurance Group account (including information about you, such as the email address you gave us), and other cookies are not. Please see the “ HOW WSI Group AND OUR PARTNERS USE COOKIES FOR ADVERTISING ” section below for more information; and

● Device Information. In addition to log data, we may also collect information about the device you are using to access our online environments, including what type of device it is, what operating system you are using, device settings, unique device identifiers and crash data. Whether we collect some or all of this information often depends on what type of device you are using and its settings. For example, different types of information are available depending on whether you are using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.


Our advertising vendors and other partners may share with us the information they collect. For example:

● Our advertising vendors may share information with us regarding our ads on websites or apps where such ads run to measure and improve those ads, including a list of criteria to use in targeting ads;

● We may obtain information such as business name, business owners, address, email address and telephone numbers from other commercially available sources such as data aggregators, marketing list providers, and other public databases, to provide us with information on prospects who might be interested in Western State Insurance Group products and services.

● We may also obtain additional information about our existing customers (this is known as “ data appending ”). This information may include name, demographic information, contact information, interests, and publicly-observed data, such as from social media and shopping behavior; and

● We may receive information about customers when we acquire part or all of other companies. We may also combine the information we collect through one or more of our online environments with information we collect through other online environments. We may also combine information collected through our online environments with information collected through our offline environments, as well as with information provided by our partners. We use this consolidated information to help us improve our online environments, products and services, communicate information to you, enhance our marketing and research activities and engage in any other uses described in the “ HOW WE USE THE INFORMATION WE COLLECT ” section below.


We use the information we collect to provide our products and services to you, improve our products and services, develop new products and services and protect ourselves and our customers. If you request a quote from us, the information we collect will be used to generate the quote, allow you to create an account to save quotes, and provide you with information about other relevant products and services. If you manage or request changes to your policy, the information we collect will be used to update your policy and provide you with information about other relevant products and services; If you make a purchase through our online environments and authorize us to use your credit or debit card information, we will use this information to charge you as authorized. In these situations, we may also save your payment information and contact information so that you can use them the next time you want to order something from us. If you register or open an account with us, the information we collect may be used to maintain your account, provide you with access to some features of our online environments or offer you the benefits and privileges that typically come along with account registration.

We also use the information we collect for other legitimate business purposes, such as to:

● Send you advertisements, notices and other information regarding our products and services, including notifying you about special promotions;

● Respond to your inquiries or support requests;

● Invite you to participate in surveys regarding our products or services;

● Furnish and maintain our online environments; and

● Secure our networks and online environments.

We may also use the information we collect to offer you customized content, including to:

● Recognize new or past visitors to our online environments;

● Remember your personal preferences;

● Show you more relevant and meaningful advertisements;

● Better understand the interests of our customers and visitors to our online environments; and

● Conduct research and analyze the use of our online environments, products, services and advertisements.

Some of our applications and mobile-optimized online environments may have location-based features. To deliver these features, we may access and use location data provided by your mobile device if you give us permission. For example, we may offer features that allow you to find the nearest broker. Location information will be collected solely to deliver the requested feature, and it will not be further retained or stored by us. Finally, in certain limited circumstances, we may be called upon to release the information we collect in response to a court order, subpoena, search warrant, law or regulation. We plan to cooperate in responding to such requests, taking appropriate measures to ensure that the requester understands the potentially-sensitive nature of the information they may receive. We also reserve the right to cooperate with law enforcement authorities in investigating and prosecuting customers who violate our rules or engage in behavior that is illegal or harmful to others or their property.


We use common tools, such as cookies and similar technologies (discussed in the “ TECHNICAL INFORMATION COLLECTED AUTOMATICALLY ” section above), to collect information about your use of our online environments for purposes of enhancing your online experience and delivering more meaningful advertisements. Like many companies, we may also utilize third party advertising vendors and other partners to collect this information. One way in which we deliver more meaningful advertisements is through a common form of online advertising known as “ retargeting ” or “ remarketing. ” Retargeting works by serving ads on one site based on consumer’s online activities on a different site. For example, if you visit pages on our online environments, you may later see advertisements for Western State Insurance Group products and services when you visit third party websites. To do this, Western State Insurance Group or our advertising vendors may use a device ID, cookie or similar technology placed by us or the advertising vendor when you visit our online environments or third party websites or apps. The placing of these cookies or other technologies on your device may enable you to be identified across multiple websites and you should consult the privacy policies of our advertising vendors to understand how they collect and use your data. Your ability to control the use of tracking tools, such as cookies, and opt-out of retargeting activities is described in the “ CHOICES YOU HAVE ABOUT YOUR INFORMATION ” section below.


We may use third parties to perform a variety of functions on our behalf. We may also use third parties to analyze data collected through our online environments. We will not disclose your personally identifying information to anyone other than our employees and those third parties with whom we have a business relationship. If we allow a third party vendor to have access to your personally identifying information, we will not authorize them to take it or use it for any purpose that is not consistent with this privacy statement. We will not sell or disclose any personally identifying information collected from you to an unrelated third party without your express permission, except as explained in this privacy statement.

● Cookies and Similar Technologies. As discussed above, we may partner with third party advertising vendors to manage our advertising on other websites and apps. Our advertising vendors may use a device ID, cookie or similar technology to collect information about your activities on our online environments to provide you retargeted ads on other websites and apps. If you do not want this information used for the purpose of serving you retargeted ads, you can opt out here or here . Please note that opting out of receiving retargeted ads will not prevent you from being served advertisements generally.

● Vendors and Suppliers. We have relationships with different vendors and suppliers who help us design and maintain our online environments, systems and computer security, respond to consumer inquiries, fulfill orders, analyze our data, create special promotions and engage in any other information uses described in this privacy statement.

● Legal Requests and Preventing Harm. If we believe that disclosure of information is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Western State Insurance Group; or to detect, prevent, or otherwise address fraud, security or technical issues.

● Change of Ownership or Control. We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this privacy statement.


● Links to Other Sites. We may also feature links to websites that we believe you might find useful and informative. Please be aware, however, that we do not endorse or recommend these sites’ content, products or services, and we are not responsible for the privacy practices of these other sites. We encourage you to be aware of and read the privacy policy or statement of each site you visit. Remember, this privacy statement applies solely to information collected or used by Western State Insurance Group.

● Social Media Plugins. Our online environments may use social media plugins (for example, the Facebook, Twitter or LinkedIn buttons) to enable you to visit pages on these social media sites or to easily share information with others. When you visit our online environments, the operator of the social plugin can place a cookie on your device, enabling that operator to recognize individuals who have previously visited our online environments. If you are logged into the social media website (for example, Facebook, Twitter, Google+) while browsing on our online environments, the social plugins allow that social media website to receive information that you have visited our online environments. We do not control any of the content from the social media plugins. For more information about social plugins from other social media websites you should refer to those sites’ privacy and data sharing statements.


You may always limit the amount and type of information that we collect from you by choosing not to enter or provide any information requested from you on our online environments (for example, quotes and support requests can be made through our call center agents). However, some of our products and services can only be provided to you if you provide us with requested information. Some of the products and services offered through our online environments may ask whether you wish to opt out or opt into our contact lists for offers, promotions and additional products and services that may be of interest to you. You can opt out of marketing emails we may send to you by following the “unsubscribe” instructions provided in such emails. If you opt out of our marketing emails, we may still send you transactional and relationship emails, such as emails about your orders and account. You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want our online environments to use tracking technologies, such as cookies, to “remember” the information collected on return visits, such as user IDs or mailing addresses. In addition, you may be able to control the use of tracking tools and limit retargeting activities as follows:

● Controlling Tracking Tools. Most web browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. For more information about cookies and how to refuse them, visit here and here . To control flash cookies, which we may use on certain online environments from time to time, you can go here (note, this separate link is provided because flash cookies cannot be controlled through your browser settings).

● Opting-Out of Retargeting Activities. The Self-Regulatory Program for Online Behavioral Advertising program provides customers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes and receiving behavioral advertisements from our advertising partners, including retargeting advertisements, click here or here . Choices you make are both browser and device-specific. Also, certain versions of the iOS operating system permit you to “Limit Ad Tracking” in the system settings, and certain versions of the Android operating system allow you to “Opt out of Interest-Based Ads” in the system settings.


Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. As of the Effective Date of this privacy statement, an industry standard has not yet been established on how to respond to these signals. Therefore, we do not currently respond to these signals, but we may reassess our response approach once a standard is established.


You can access, change or remove information previously provided to us upon request by contacting us at 1001 East Llano Estacado Blvd, Clovis, NM 88101 575-762-7731. For record keeping and compliance purposes, we will retain certain information collected from you in conjunction with commercial transactions.


We have instituted physical, technical and procedural safeguards to store and maintain information we collect in a secure environment. For example, when any confidential information is transmitted over public infrastructure it is encrypted. You may also be required to use a password to access certain pages on our online environments where certain types of your information can be changed or deleted. It is therefore important for you to protect against unauthorized access to your password and to your device. You take full responsibility for maintaining the complexity and confidentiality of your password. While we have implemented safeguards, you should be aware that Internet security technology rapidly changes. We cannot guarantee that the safeguards we employ today can protect your information from the threats of tomorrow. You should also be aware that despite our efforts, factors beyond our control may result in disclosure of information. Accordingly, we are not in a position to guarantee that your information will be secure under all circumstances.


We do not knowingly collect or use any information from children (we define “children” as minors younger than 13) on our online environments. We do not knowingly allow children to order our products or services, communicate with us or use any of our online environments. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.


Our online environments are designed for and targeted to U.S. audiences and are governed by and operated in accordance with the laws of the U.S. While users from countries other than the U.S. may access our online environments, we make no representation that such environments are operated in accordance with the laws or regulations of, or governed by, other nations. Please be aware that by accessing our online environments, or providing us with information, you understand and agree that:

● Information collected from you may be transferred to and stored on servers located outside your jurisdiction;

● To the extent you are a resident of a country other than the United States, you consent to the transfer of such information to the United States for our use in accordance with this privacy statement; and

● This privacy statement, and the collection and use of information pursuant to this privacy statement, shall be governed by and construed in accordance with the laws of the United States, without giving effect to any principles of conflicts of law. Providing us with information or continuing to use our online environments indicates that you are agreeing to the collection, use, disclosure, management and storage of information collected from you as described in this privacy statement.


We reserve the right to amend this privacy statement without prior notice to reflect technological advancements, legal and regulatory changes and good business practices. If we change our privacy practices, a new privacy statement will reflect those changes and the effective date of the revised privacy statement will be set forth at the top of this privacy statement.


If you have any questions or comments about this privacy statement or the ways in which we use information subject to this statement, please do not hesitate to contact us by:

● Writing to us at Western State Insurance Group, 1001 East Llano Estacado Boulevard, Clovis, NM 88101